Bar-S Foods’ New Ad Features Clay Matthews as ‘Golden Locks’

June 19, 2024 Bar-S

Bar-S consumers’ affinity for football, paired with the former pro athlete’s iconic long blonde hair, made Clay Matthews the perfect celebrity partner for the campaign. Research showed that the fairytale theme would resonate with our target audience and their children, thus reinforcing the brand’s commitment to family-friendly values and accessible, delicious products.