Fairtrade America Launches “It’s Only Fair” Campaign Asking How Long Americans Would Work For Just $1 to Raise Awareness of the Unfair Price Cocoa Farmers Earn for Their Beloved Crop
Timed with July 7 World Chocolate Day, Fairtrade America, the world’s most recognized label for social justice and sustainability, has launched a national campaign to generate broader awareness of the unjust price that farmers receive to produce the goods that we rely on everyday, including cocoa. The “It’s Only Fair,” campaign features three videos connecting shoppers in the U.S. to smallholder cocoa farmers in West Africa and the dire issues farmers are facing around the world by disrupting people’s routines with the simple question, “How long would you work for $1?” …
