The Makers of Columbus Craft Meats Launch Bold New Integrated Marketing Campaign Featuring Easy Charcuterie Builds That Impress

February 24, 2022 Hormel Foods Corporation

The makers of Columbus® Craft Meats, one of the leading deli brands in the United States, announces the launch of its largest integrated marketing campaign ever—the bold new “Like This.” campaign. “Like This.” shows consumers how they can use Columbus® brand products to create charcuterie boards and bites, easily and confidently. As consumers redefine what value means to them and prioritize premium items, charcuterie provides an accessible indulgence. The campaign offers inspiration through easy charcuterie builds that deliver elevated experiences.

The Charcuterie Craze is Big Business and Minnesota’s Hormel is Onboard

December 24, 2021 Brooks Johnson, Star Tribune

Take a centuries-old culinary tradition and pile on colorful social media posts, snack-hungry consumers and pandemic buying trends. That’s charcuterie, and it’s big business right now.

The Perfect Charcuterie Bite is Now in Reach, Thanks to Columbus Craft Meats

December 7, 2021 Columbus Craft Meats

The makers of Columbus® Craft Meats, one of the leading deli brands in the United States, announced today the launch of three new delivery kits exclusively available for purchase on the brand’s website. The kits, called The Unexpected, Rustic Beauty and Smoky Vibes, are part of the new Perfect Charcuterie Bite from Columbus®—a distinctive, flavor-forward take on charcuterie that makes this trending cuisine more accessible and delicious than ever. Each kit of the Perfect Charcuterie Bite from Columbus comes with its own flavor profile and an easy-to-follow recipe shared by Evan Inada, charcuterie director with the company.

Columbus Craft Meats Adds to Premium Panino Portfolio with New Innovation

May 10, 2021 Hormel Foods

The makers of Columbus® Craft Meats, one of the fastest growing deli brands in the United States, announced the launch of Columbus® Pepperoni Paninos. Made with select cuts of pork and a proprietary blend of spices, this six-pack of dry-cured and slow-aged premium pepperoni rolled with mozzarella cheese is the latest extension of the brand’s entertaining-product offerings.

Columbus Adds Innovation Just in Time for Smaller Holiday Get-togethers

November 20, 2020 Columbus Craft Meats

Columbus Craft Meats, the number one Italian deli meats brand in the United States, announced the expansion of its Columbus® Charcuterie Tasting Board line just in time for the Holidays.