Costa Farms Pivots to Consumer Marketing

August 24, 2022 Costa Farms

Costa Farms, the largest horticultural grower in North America, is shifting its communication strategy to increased focus on indoor and outdoor gardeners. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign and is doubling down on efforts to educate and engage with the end consumer.

Great Lakes Floral Association “Hugs & Smiles Bouquet” Consumer Promotion Campaign Huge Success

The Great Lakes Floral Association (GLFA) in collaboration with the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores has created the “Hugs & Smiles Bouquet” consumer marketing campaign.