Cornell University

Eastern Produce Council Leadership Class Completes Industry Education at NY Produce Show Foundational Excellence Program

December 9, 2022 Eastern Produce Council

The fourth Eastern Produce Council (EPC) Leadership Class culminated its 2022 educational program by attending the New York Produce Show (NYPS) and participating in Cornell University’s Foundational Excellence Future-Leaders-In-Produce event at the show.  …

2022 Eastern Produce Council Leadership Class to Attend Cornell University’s Foundational Excellence Program at The New York Produce Show

November 22, 2022 Eastern Produce Council

The fourth Eastern Produce Council (EPC) Leadership Class continues its broad education in the industry at Cornell University’s Foundational Excellence Future-Leaders-In-Produce program during the New York Produce Show on November 29, 2022. This career-building one-day overview provides an immersion into the structure and operations of the produce industry, including topics such as food system economics, product and information flows, consumer and competitive trends and other critical industry issues. …

How Do Consumers Value Produce? Local vs Long-Distance? Cornell’s Rebecca Wasserman-Olin Studies Strawberries to Provide Insights

January 6, 2022 Jim Prevor’s Perishable Pundit

A new researcher at the New York Produce Show, Rebecca Wasserman-Olin, shared new research findings about how customers value various appearance characteristics and how a consumer value perception is affected when a strawberry is marketed as ‘local,’ among other key findings. …

Consumers, Grapes and Gene Editing Cornell’s Brad Rickard Sheds Light on What the Research Shows and What’s Yet to Be Learned

January 6, 2022 Jim Prevor’s Perishable Pundit

At the most recent New York Produce Show and Conference, Professor Rickard presented some new research built around grapes, focusing on consumer attitudes and industry dynamics related to gene editing. …

Becoming All You Can Be: Cornell and The Foundational Excellence Program

December 7, 2021 Jim Prevor’s Perishable Pundit

We developed the Foundational Excellence program, working with Cornell University, back in 2015. The hundreds of people that have gone through the program share two characteristics. Not one has ever had a negative word to …