Foundational Excellence Program Showcases Latest Research on Generic Promotions, Varietal Development and Consumers’ Response to GMOs
In addition to presenting important research results on the main show day, Professor Rickard has been an important part of the Foundational Excellence program that we present jointly with Cornell University. His role is to get attendees thinking about key issues in the produce industry and he does it by giving riveting, rapid fire summaries of key research he has been conducting related to the industry. So we were very excited when we learned what he planned for the Foundational Excellence program this year. …