Checkoff Helps Get Cheese Pushers Installed In 146 Giant Food Stores to Increase Sales

As part of American Dairy Association North East’s dairy aisle “makeover” program, it partnered with Giant Food Stores in Pennsylvania to install cheese pushers in shredded cheese sections in 146 stores – a system that increases product sales and decreases labor costs.

O’Brien Shares ‘Bold Moves’ With Checkoff Leaders

March 4, 2022 Dairy Management Inc.

Dairy Management Inc. (DMI) CEO Barbara O’Brien provided an overview of four “bold moves” the checkoff has made with farmer and importer directors representing DMI, United Dairy Industry Association and National Dairy Promotion and Research Board at their recent meeting in San Antonio, Texas.

Dairy Checkoff Enters Collaboration With Mayo Clinic

February 28, 2022 Dairy Management Inc.

 The dairy checkoff has entered a five-year collaboration with Mayo Clinic to explore research and consumer outreach efforts to improve public health and advance dairy’s benefits.

Checkoff Unveils Undeniably Dairy Campaign Evolution to Reach Gen Z

October 13, 2021 Dairy Management Inc.

The dairy checkoff is launching a new wave of the Undeniably Dairy campaign to create deeper connections between Gen Z and dairy and give them new reasons to choose it over other products.

National Dairy Board Scholarship Award Winners Announced

October 6, 2021 Dairy Management Inc.

The dairy checkoff has awarded 12 academic scholarships to students enrolled in programs that emphasize dairy and who have shown potential to become future dairy leaders.