Wisconsin Celebrates Its 180th Cheesemaking Anniversary This May During American Cheese Month

May is American Cheese Month, and Wisconsin, the State of Cheese®, is taking the celebration to a new level, with big plans all month long that coincide with the state’s 180th anniversary of cheesemaking. Dairy Farmers of Wisconsin is engaging consumers by highlighting Wisconsin Cheese in stores and restaurants across the country, through virtual events and on social media in a one-of-a-kind celebration that cheese lovers won’t want to miss.

Wisconsin Dairy Marketing Group Nationally Recognized For ‘Cheeselandia’ Social Media Campaign

Wisconsin’s statewide dairy marketing program has been nationally recognized for their use of social media influencers to promote Wisconsin cheese.

Americans to Eat 20 Million Pounds of Cheese for the Big Game

February 4, 2021 Dairy Farmers of Wisconsin

With more people bringing the party home this year, Dairy Farmers of Wisconsin projects that over 20 million pounds of cheese will be consumed by fans while watching the NFL’s signature event. That’d be 1.7 million wheels of cheese—enough to fill the entire playing field of Raymond James Stadium in Tampa Bay with a football field size cheese board, and all other NFL stadiums nationwide, without any room for the lineup of charcuterie, crackers or other snacks.

Wisconsin Cheese Launches Personalized Heart Shaped Boxes of Cheese (that Money Can’t Buy)

January 13, 2021 Dairy Farmers of Wisconsin

Wisconsin Cheese officially declares cheese as the universal love language of 2021. With a stinky 2020 that had us feeling bleu, there’s no cheddar way to celebrate a gouda Valentine’s Day than by sending a complimentary heart-shaped box of delicious Wisconsin Cheese!

Triple-Digit Online Sales Puts Cheese at the Top of Everyone’s Wish List This Year

December 17, 2020 Dairy Farmers of Wisconsin

While 2020 brought many challenges, it also brought with it a return to comfort. Online sales for lounge wear and streaming services are at an all-time high, and when it comes to comfort food, cheese tops the list with 52% growth in online cheese recipe searches. Following a year of impressive triple-digit e-commerce growth, cheese is projected to be one of the most popular food gifts of the season according to NBC’s TODAY Show, AllRecipes, Food & Wine, RachaelRayMag.com and Fortune.