Partnership Sales Growth, Gen Z Focus Among Checkoff’s 2021 Highlights

December 30, 2021 Dairy Management Inc.

Checkoff foodservice partners continued to grow sales of U.S. dairy foods and more domestic dairy headed into the international marketplace. There also were increased efforts to connect with the valued Gen Z consumer and dairy’s sustainability journey reached new levels.

O’Brien Says U.S. Agriculture Has ‘Open Door of Opportunity’

Barbara O’Brien, President and CEO of Dairy Management Inc. and the Innovation Center for U.S. Dairy, said agriculture has an “open door of opportunity” amid growing pressures and expectations to feed a growing population sustainably and responsibly during her opening comments at the Sustainable Agriculture Summit, Nov. 17-18.

DMI’s O’Brien Shares Inaugural Vision During Joint Annual Meeting

November 24, 2021 Dairy Management Inc.

Dairy Management Inc. (DMI) CEO Barb O’Brien shared her vision for building on the checkoff’s success and momentum of the last three decades and creating a “next generation” program to help assure a prosperous future for dairy farmers and importers.

DMI 2020 Annual Report Available Online

October 25, 2021 Dairy Management Inc.

Dairy Management Inc. (DMI), the planning and management organization that oversees the national dairy checkoff program on behalf of America’s dairy farmers and importers, recently posted its 2020 annual report.

Checkoff Unveils Undeniably Dairy Campaign Evolution to Reach Gen Z

October 13, 2021 Dairy Management Inc.

The dairy checkoff is launching a new wave of the Undeniably Dairy campaign to create deeper connections between Gen Z and dairy and give them new reasons to choose it over other products.