Complexity & Dairy MAX Demonstrate Importance of Nutrition for Gamers

April 11, 2022 Dairy MAX

Forging valuable partnerships to grow trust with consumers to drive sales has always been a priority for Dairy MAX. In early 2021, Dairy MAX was named the Official Nutrition Partner of Complexity Gaming, one of North America’s most elite and longest-standing esports organizations. This partnership is centered around connecting with Generation Z to grow trust in dairy and drive sales among a young age group.

Dairy MAX Announces Executive Leadership Additions

March 31, 2022 Dairy MAX

Nonprofit regional dairy council Dairy MAX, which represents more than 900 dairy farmers in eight states, is pleased to announce that Marty McKinzie has been promoted to Chief Growth Officer of the organization, responsible for business development, industry image and relations, sustainability and organizational development.

Dairy MAX Hosts Educational Webinars with Industry Experts

February 4, 2022 Dairy MAX

While the pandemic continued to disrupt the world in 2021 Dairy MAX utilized webinars as well as existing communications to reach dairy farmers throughout our region. As the new year approaches, Dairy MAX will continue hosting these webinars covering a wide range of topics focusing on the dairy industry and checkoff programs. Most recently, William Loux, Senior Director of Global Trade Analysis for the U.S. Dairy Export Council (USDEC), joined a Dairy MAX webinar to give insight into the state of the International Dairy Market.

Dairy MAX’s “Dairy Up Close” Video Series Connects Consumers With Real Stories of Real Farm Families

December 20, 2021 Dairy MAX

Launched earlier this year, “Dairy Up Close,” a new documentary-style video series created by Dairy MAX garnered big results in reaching consumers. Following five local dairy farm families from across Texas and New Mexico, the mini docu-series shares real stories of real dairy farmers by highlighting how dairy farmers care for their land, animals and communities.

Where Dairy Farming Meets Gaming: Esports Athlete Visits Local Farm

July 30, 2021 Dairy MAX

Dairy MAX and Complexity Gaming have kicked off a six-episode series, “Cooking with Complexity”, where players and influencers can learn to prepare healthy, balanced meals featuring dairy as a key ingredient. Each episode is hosted by Monsoon, a Complexity athlete, and features chef influencer Scotty Scott along with other guests trying out dairy recipes from Dallas Cowboys headquarters.