Dairy MAX’s “Dairy Up Close” Video Series Connects Consumers With Real Stories of Real Farm Families

December 20, 2021 Dairy MAX

Launched earlier this year, “Dairy Up Close,” a new documentary-style video series created by Dairy MAX garnered big results in reaching consumers. Following five local dairy farm families from across Texas and New Mexico, the mini docu-series shares real stories of real dairy farmers by highlighting how dairy farmers care for their land, animals and communities.

Where Dairy Farming Meets Gaming: Esports Athlete Visits Local Farm

July 30, 2021 Dairy MAX

Dairy MAX and Complexity Gaming have kicked off a six-episode series, “Cooking with Complexity”, where players and influencers can learn to prepare healthy, balanced meals featuring dairy as a key ingredient. Each episode is hosted by Monsoon, a Complexity athlete, and features chef influencer Scotty Scott along with other guests trying out dairy recipes from Dallas Cowboys headquarters.

Dairy Checkoff Launches Monthly ‘Your Dairy Checkoff’ Podcast

June 17, 2021 Dairy Management Inc.

National and local checkoff organizations have launched a monthly Your Dairy Checkoff podcast to showcase how checkoff programs across the country are collaborating to build dairy sales and trust in today’s changing marketplace.

Dairy MAX Kicks off National Dairy Month

June 4, 2021 Dairy MAX

Dairy MAX, a non-profit dairy council representing more than 900 dairy farm families across eight states, will commemorate National Dairy Month by sharing the benefits of dairy – a nutrient-dense food that provides significant health benefits for only 2% of the U.S. carbon footprint.

Dairy MAX Supports Future Leaders With $7,500 In Scholarships

May 25, 2021 Dairy MAX

Three students across the region with ties to the dairy industry were awarded a total of $7,500 in scholarships by Dairy MAX. The local dairy council initiated the scholarship program in honor of dairy farmers’ commitments to giving back to their communities and the next generation.