Wilton is Helping to ‘Bake Spirits Bright’ This Season With a New Holiday Lineup of Baking & Decorating Products

November 15, 2022 Wilton

Wilton, the leader in baking and decorating supplies, is introducing new holiday baking products to help consumers make memories this season. From festive bakeware to must-have tools and new gingerbread kits, Wilton is giving bakers of all levels everything needed to inspire fun and creativity in the kitchen this holiday season.

Wilton Brings Creativity to the Kitchen This Summer with On-Trend Baking & Decorating Products

June 17, 2022 Wilton Brands

Wilton is introducing new products just in time for peak summer entertaining season and outdoor celebrations. The new product lines include three thematic collections providing fans with trendy and innovative bakeware and decorating products as well as new pink and blue monochromatic decorating lines to make baking up sweet treats a piece of cake.

Brand Castle, The Baking and Decorating Products Maker, Has Been Sold

Brand Castle in Bedford Heights, Ohio, has been acquired for undisclosed terms by Signature Brands, a portfolio company of Traub Capital Partners, the New York private equity firm.

St. Louis Dessert-Decorating Firm Sweetology Finds its Sweet Spot During the Pandemic

The dessert-decorating company drastically changed its strategy as the Covid-19 pandemic washed out traditional sales.