Hurricane Helene Relief Efforts – How the Floral Industry is Stepping Up to Help

October 1, 2024 Details Flowers

From donation drives to coordinated relief efforts, there are many ways to offer support to the individuals and businesses affected by this powerful storm.

Details Flowers Explores AI in Floral Artistry with Brandy Ferrer

August 29, 2024 Details Flowers

Brandy shared insights, tips, and hands-on techniques to harness the power of AI, guiding you through the innovative tools available to floral artists today.

Details Flowers: Designing with Alaska Peony Cooperative

August 13, 2024 Details Flowers

Alaska’s combination of cold winters, cool summers, and minimal pest pressure creates an ideal environment for growing high-quality peonies with large, vibrant blooms and a longer vase life.

Details Flowers: Mastering Profit Margins

July 15, 2024 Details Flowers

Profit margin is a key financial indicator that helps determine how much profit you’re making on each sale. Traditionally, many florists used a combination of a 2X markup on costs and a labor percentage to calculate their prices.

Details Flowers: Crafting Profitable Hotel Partnerships

July 3, 2024 Details Flowers

If you’re considering pursuing hotel clients and aren’t sure where to begin, take a moment to reflect on what sets you apart and fully embrace those qualities. Be confident in putting yourself out there and connecting with the hotel’s decision-makers.