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Cruffins, Brookies and Baissants: Hybrids Remain Popular

December 3, 2021 Puratos Taste Tomorrow

Consumers all over the world have a soft spot for hybrid bakery goods: traditional patisserie and bakery classics, but with an innovative twist. A new shape, a new combination of tastes, or a new texture – anything that gives a well-known classic a surprising new twist. Back in 2017, we shared 16 popular hybrid concepts like the townie, the bruffin, the cronut and the donnoli. What hybrids have we discovered since? Get inspired by these nine hybrid treats.