Americans Perceive Food Inflation Rate is Two Times Higher than Reality, dunnhumby Global Study Finds

February 28, 2022 dunnhumby

dunnhumby, the global leader in customer data science, today released findings from its two-year worldwide study of the impact of COVID-19 on customer attitudes and behavior across 23 countries. The ninth wave of the dunnhumby Consumer Pulse Survey found that U.S. consumers are now more worried about rising food prices, the economy, and their own personal finances than they are with getting COVID.