Mifroma Unveils New Brand Identity and Packaging to Reinforce its Commitment to Quality and Tradition

June 9, 2024 Mifroma

The new logo is a tribute to the savoir-faire of our Maîtres Fromagers with the ‘R’ symbolizing an embrace, a gesture of care and dedication towards the cheese wheel represented by the ‘O’. The copper color, found in the logo and the details of the new packaging, reminds us of the first step in this daily journey in Swiss tradition with the copper cauldrons where our cheeses are born. Finally, the rock texture celebrates the value of our caves where the magical process of maturation takes place.