How to Prepare Your Flower Shop for Valentine’s Day

January 26, 2023 Rio Roses / Equiflor

It’s Valentine’s Day, and love is in the air! This holiday, more than any other, customers will be coming into your floral shop to find the perfect gift for their special someone. That may be a significant other, a parent, or even a teacher or coach — so make sure you have the right in-store promotions to satisfy their needs. Here are a few ways to do just that.

4 Important Valentine’s Day Statistics to Help You Plan Your Holiday

January 23, 2023 Rio Roses / Equiflor

We know you’re well into Valentine’s Day planning, and we wanted to help you make the most of this holiday. That’s why we’ve compiled four of the most important Valentine’s Day statistics so you can use the information as you prepare your 2023 marketing.

How to Streamline Your Annual Budget to Increase your 2023 Profits

January 2, 2023 Rio Roses / Equiflor

2022 is over, so it’s time to get your 2023 budget in shape. While creating an annual budget can be daunting, a recent article in Floral Management magazine lays out how to streamline the process to make it much simpler. In doing so, you can maximize your profits in the coming year.

5 Top Instagram Trends for 2023

December 28, 2022 Rio Roses / Equiflor

Instagram has become one of the most popular social media marketing tools for florists. After all, this image-based platform lets you show off your gorgeous blooms and arrangements in unique and creative ways.

4 Key Facebook Advertising Trends for 2023

December 26, 2022 Rio Roses / Equiflor

Facebook advertising has always been a fantastic marketing tool for growing a business: 78% of American consumers have used Facebook to discover products to purchase, and the average Facebook user clicks on 12 ads every month.