International Women’s Day
March 8 is International Women’s Day when people around the world show appreciation for the strong women in their lives. They do this in various ways, but most commonly with a gift of flowers. …
Equiflor
Color, Style, Impact: 5 of the Most Influential Flower Trends For 2023
We know you like to be on the cutting edge of floral trends — it’s a great way to stand out from your competition. It’s also important to offer the flowers that people will want to buy! That’s why we’re always keeping ourselves in the know about the up-and-coming trends so we can share them with you. With that in mind, we’ve gathered five of the hottest flower trends for 2023. …
8 Creative Valentine’s Day Marketing Ideas For Your Floral Business
With Valentine’s Day around the corner, you’re most likely in an all-out sprint to get everything ready. With all that preparation moving ahead, it can be easy to let your marketing slip. But good marketing is a surefire way to increase sales and get the best results from all that hard work you’ve been doing. We wanted to share some proven ways to make yourself — and your products — more visible on this massive floral holiday. Here are eight easy, cost-effective ways to do just that. …
How to Prepare Your Flower Shop for Valentine’s Day
It’s Valentine’s Day, and love is in the air! This holiday, more than any other, customers will be coming into your floral shop to find the perfect gift for their special someone. That may be a significant other, a parent, or even a teacher or coach — so make sure you have the right in-store promotions to satisfy their needs. Here are a few ways to do just that. …
4 Important Valentine’s Day Statistics to Help You Plan Your Holiday
We know you’re well into Valentine’s Day planning, and we wanted to help you make the most of this holiday. That’s why we’ve compiled four of the most important Valentine’s Day statistics so you can use the information as you prepare your 2023 marketing. …