Halloween is a festive and fun holiday — with massive sales potential. According to the National Retail Federation (NRF), consumers spent an all-time high of $10.4 billion on Halloween-related items in 2021. So, to help you get in on the fun (and the sales!), here are a few simple, practical marketing tips for your floral business this month. …
Rio Roses is delighted to be introducing two new premium roses to our Rio Roses collection: Rio Bumblebee and Rio Momentum. We carefully selected each of these premium rose varieties to make a unique contribution to the diversity of our collection. …
Fall is a fantastic time of year for many reasons, from the changing seasons to the start of a new school year and the promise of many holidays to come. But fall is also important because it’s the time of year when people fill their homes and offices with fall-themed decorations. And we’re not even talking about Christmas: People start decorating in September and keep at it for three full months before the Christmas holiday! …
It’s back-to-school season again! This is the time when students and teachers are heading into a new academic year filled with anticipation. But we also know that teachers, students, and parents face more challenges than ever. A gift of flowers can help ease everyone back into their school routines and show appreciation to teachers for all that they do. To that end, we’re providing a few ways you can promote back-to-school flowers in your shop. …
In times like these, we all know that flowers are more vital than ever. Customers will be looking for ways to deal with increasing stress in their lives, and the health benefits of flowers are undeniable. So, while inflation, staffing issues, and slower floral sales may be challenging, here are a few tips to help you increase your profit margin and continue to share the power of flowers with your customers. …
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