8 Simple Marketing Tips for Sparkling 4th of July Floral Sales

June 28, 2022 Rio Roses / Equiflor

Can you believe the 4th of July is almost here? We can’t either! Last year, nine out of ten Americans celebrated Independence Day, and the amount spent on this holiday averages around $80. While most of the spending will be on cookouts, almost 30% will be spent on patriotic items — like red, white, and blue flowers! So, we wanted to give you a few tips you can use right now to help your customers celebrate!

How to Develop a Successful Partnership With a Wholesaler – Part 2

June 3, 2022 Rio Roses / Equiflor

Rio Roses wants to give you as much information as possible to make it easy for you to develop a productive and profitable partnership with a floral wholesaler (or more than one).

4 Ways Covid-19 Changed Wedding Plans

May 31, 2022 Rio Roses / Equiflor

We’re all aware of how much COVID-19 changed how we do business in the floral industry, and nowhere has this had a bigger effect than weddings. Couples who had initially planned their weddings in 2020 and 2021 had to make major adjustments to those plans.

How to Capitalize On 2022 Wedding Trends to Grow Your Floral Business

May 23, 2022 Rio Roses / Equiflor

It’s wedding season again, and all those weddings that couples postponed in 2020 and 2021 are flooding in this year! And the pandemic didn’t just postpone wedding dates; it also affected the way people are choosing to celebrate their weddings. We wanted to make sure you had all the most current information on these wedding trends, so you can take advantage of them to increase your floral business. To that end, here are seven top trends for 2022 weddings:

How to Develop a Successful Partnership With a Floral Wholesaler

May 4, 2022 Rio Roses / Equiflor

A strong, successful partnership between a floral retailer and wholesaler can significantly benefit both parties. In part one of our two-part series, we will give you some insight into choosing a floral wholesaler, setting up an account, the wholesale delivery process, and general pricing information.