10 Marketing Tips for International Women’s Day to Increase Your Sales

March 4, 2024 Rio Roses / Equiflor

International Women’s Day is a fantastic opportunity to share the power of flowers to celebrate and honor women. You can increase your brand awareness and reach many new customers by showcasing your appreciation for the remarkable women in your community and beyond.

5 Valentine’s Day Consumer Spending Trends to Help You Sell More in 2024

February 8, 2024 Rio Roses / Equiflor

Valentine’s Day is always a major holiday for the floral industry, and if last year’s trends continue, we could be looking at the biggest Valentine’s Day ever. 2023 had near-record Valentine’s Day spending, both total and per person. To help you know where to focus your marketing efforts, here are the five key trends you need to know about from 2023:

5 Valentine’s Day Consumer Spending Trends to Help You Sell More in 2024

February 2, 2024 Rio Roses / Equiflor

Valentine’s Day is always a major holiday for the floral industry, and if last year’s trends continue, we could be looking at the biggest Valentine’s Day ever. 2023 had near-record Valentine’s Day spending, both total and per person. To help you know where to focus your marketing efforts, here are the five key trends you need to know about from 2023:

9 Valentine’s Day Marketing Tips to Help You Stand Out

January 30, 2024 Rio Roses / Equiflor

In that sea of promotion, competing with all the noise can feel overwhelming. If you want to stand out, you’ll need more than just beautiful bouquets and arrangements: you’ll need effective marketing. Here are nine marketing strategies to set your floral business apart this Valentine’s Day.

Valentine’s Day Prep 5 Ways to Optimize Your Floral Business for Great Valentine’s Day Sales

January 29, 2024 Rio Roses / Equiflor

When it comes to preparing your business for Valentine’s Day, it’s all about the customer experience. Consumer preferences are constantly shifting, and it’s vital to stay on top of them and adapt your strategies to meet these changes. Here are five steps to prepare your store for a successful Valentine’s Day by focusing on customer experience, product selection, and innovative marketing.