Floral Businesses are Blooming in 2021

September 7, 2021 Rio Roses / Equiflor

Results from SAF’s Economic Outlook Survey show flourishing sales despite the higher cost of goods and labor.

10 Ways to Successfully Market to Generation Z

September 2, 2021 Rio Roses / Equiflor

Want to take your floral business to a whole new level? Start putting some attention on marketing to Generation Z. Yes, they’re young, but they have massive buying power, which will only increase.

Marketing to Millennials: 7 Top Tips

August 30, 2021 Rio Roses / Equiflor

Millennials are the largest living generation, so it’s no wonder we’re all a little obsessed with marketing to them! But how do you tap into this enormous purchasing power—more than $200 billion annually?

9 Ecommerce Trends to Know and Use in 2021

July 29, 2021 Rio Roses / Equiflor

with so much e-commerce innovation over the past year, we wanted to make sure you were up to date. By keeping up with these top trends, you can stay ahead of your competition and ensure your future success.

7 Vital Instagram Trends to Help Your Floral Business in 2021

July 27, 2021 Rio Roses / Equiflor

When it comes to a social media marketing strategy for your floral business, Instagram should be at the top of your list. That’s especially true in 2021, after a year of pandemic-fueled growth.