Insights From a Floral Wholesaler

April 19, 2021 Rio Roses / Equiflor

Bill LaFever, PFCI, President of Bill Doran Company offers insights and tips for Mother’s Day that are so helpful that we wanted to share them.

6 Tips For Best-Ever Mother’s Day Floral Sales

April 15, 2021 Rio Roses / Equiflor

Well, here we go… straight into the biggest floral holiday of the year! Mother’s Day has always been a major income-maker for the entire retail industry: Since 2007, Mother’s Day spending in the US has increased by 70%, to $26.7 billion in 2020 — and 2021 seems to be on track to continue that high-spending trend.

Wedding Flower Trends 2021

April 7, 2021 Rio Roses / Equiflor

OK, so big weddings aren’t a thing right now, but that doesn’t mean people aren’t getting married! Plus, many brides and grooms have postponed their Summer weddings until later in the year.

Spring P.R.E.P. (Plan, Review, Execute, Profit) Four Easy Ways to “Spring Clean” Your Marketing

April 1, 2021 Rio Roses / Equiflor

Well, here we are, in Spring! It’s a season of rebirth — and a season of cleaning organizing what’s left, and making room for the new! We think it’s just as important your marketing content to give yourself a fresh start for the new season. Here are ways to do just that.

Easter P.R.E.P. (Plan, Review, Execute, Profit) 6 Simple Strategies to Boost Your Easter Sales

March 29, 2021 Rio Roses / Equiflor

Spring is here — and that means Easter’s on its way! That also means it’s time to prepare for your Easter floral sales to make the most out of the holiday. While vaccines are becoming more available and restrictions are loosening, families are still likely to celebrate Easter close to home this year. Make sure you’re a part of their celebrations with these simple strategies.