American Dairy Association’s Spring Virtual Farm Tours Draw 40,000+ Viewers to Learn About Dairy Farming
“Our Virtual Farm Tour program was created to bring the farm to the classroom to help build trust in dairy by showing – in real time – how dairy farmers care for their cows and land to produce a safe, nutritious product,” said ADA North East CEO John Chrisman. “More than 700,000 viewers have tuned in since we started the program in 2018, so the proof is in the numbers that it’s been an impactful checkoff investment.” …
