After quite the winter snowstorm in the northwest, we are back with another episode of Fast Facts: The Cast. Marketing director at Stemilt, Brianna Shales, meets with Stemilt merchandising manager, Tim Harrington, to discuss apple category performance data from Nielsen over the latest 12 weeks from November 7, 2021, to January 29, 2022. …
Stemilt’s Fast Facts: The Cast is kicking off the new year with a brand-new episode featuring new faces. Stemilt marketing director, Brianna Shales, sits down with Tim Harrington to discuss the latest 12 weeks of Nielsen U.S. apple category data from October 9, 2021, through January 1, 2022. Shales and Harrington share how apple dollars are up due to inflation effects and offer promotion opportunities for Granny Smith, Cosmic Crisp®, Pink Lady®, and Fuji apple varieties. …
Summer fruit season is in full swing, but Stemilt is looking ahead to early August and a quick start to the new apple season with the return of Rave® brand MN55 cultivar apples. …
Apples continued their dollars up and volume down trajectory and experienced a 1.2 percent growth in dollars compared to the 12 weeks. The pear category was up 13 percent in dollars and 6 percent in volume over the latest 12 weeks. …
Stemilt’s marketing director, Brianna Shales, and communications manager, Katie Harmon, analyze the most recent data during Fast Facts: The Cast video analysis with the data conveying there is plenty of promotional opportunity retailers can capitalize on in the coming months. …
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