Discover Fleuroselect’s New Gold Medal Winners

January 18, 2023 Fleuroselect

Fleuroselect is proud to present the 2024 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges to award the coveted Gold Medal.

Fleuroselect Home Garden Conference Shines a Spotlight on ‘Small Space Gardening’

September 21, 2022 Fleuroselect

On 31 August and 1 September 2022, Fleuroselect welcomed more than 80 delegates to Munich (Germany) for the annual Home Garden Conference. The two-day programme proved to be a unique opportunity for industry experts to learn about the latest trends in home gardening. 

Fleuroselect Launches Revised Visual Identity

August 25, 2022 Fleuroselect

Fleuroselect, the international organisation for the ornamental plant industry, is proud to launch a revised visual identity. Based on a strong foundation, the new logo aims to visualise current and future objectives, while paying tribute to 52 years of success within the organisation. Alongside the new logo, a core component of the brand is the new slogan which was creatively coined by a Board Member. 

Fleuroselect Hosts Successful 51st Annual Convention to Honor 50th Anniversary

August 2, 2022 Fleuroselect

Almost 100 delegates from 10 countries made their way to Amsterdam, the Netherlands, to attend the 51st Annual Convention from 5 to 7 July and to spend quality time networking with industry friends and colleagues. Members were delighted to finally meet again in person for the first time since 2019. Traditionally co-organised by one of the members, this year’s special edition was hosted by Fleuroselect in honor of the organization’s 50th anniversary in 2020. 

Seven Stunning Candidates Competing for FleuroStar

June 6, 2022 Fleuroselect

Which entry will succeed Begonia I’CONIA Aroma Peach from Dümmen Orange? This year, seven companies – Beekenkamp, Brandkamp, Dümmen Orange, Florensis, Royal Van Zanten, Selecta one and Syngenta Flowers – have submitted their most impressive novelty to take part in Fleuroselect’s FleuroStar Contest. The variety with the highest visual impact at point of sale will be awarded the ‘Winner with the Wow Factor’ at the FleuroStar Award Ceremony on 16 June.