Seven Stunning Candidates Competing for FleuroStar

June 6, 2022 Fleuroselect

Which entry will succeed Begonia I’CONIA Aroma Peach from Dümmen Orange? This year, seven companies – Beekenkamp, Brandkamp, Dümmen Orange, Florensis, Royal Van Zanten, Selecta one and Syngenta Flowers – have submitted their most impressive novelty to take part in Fleuroselect’s FleuroStar Contest. The variety with the highest visual impact at point of sale will be awarded the ‘Winner with the Wow Factor’ at the FleuroStar Award Ceremony on 16 June.

Ann Jennen takes on Secretary General role at Fleuroselect

May 11, 2022 Fleuroselect

Sally van der Horst, who recently celebrated 30 years at Fleuroselect, has handed over her function as Secretary General to Ann Jennen. While Sally continues to play a pivotal role in the Secretariat administration, and Ann remains overall responsible for marketing and communications, this shift in responsibilities comes at an opportune time.

Celebrate the ‘Year of the Poppy and Basil’

April 14, 2022 Fleuroselect

At Fleuroselect, we’re celebrating the ‘Year of the Poppy and Basil’! We encourage you to join this promotion initiative by making the Plant of the Year part of your marketing plans. With this initiative, our Home Gardening business unit aims to drive visibility and boost the sale of poppy and basil seeds and plants in retail.

Discover the New Fleuroselect Gold Medal winners

February 2, 2022 Fleuroselect

Fleuroselect is proud to present the 2023 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges to award the coveted Gold Medal. Watch out for these winners! 

Calendula Candyman Orange Elected as Visitors’ Favorite

December 24, 2021 Fleuroselect

Following the Calendula trial organized this summer at the Royal Horticultural Society’s Garden at Hyde Hall U.K., Peter Seabrook and Fleuroselect are delighted to announce the results of the People’s Choice competition. The visitors to the Calendula display located in the Floral Fantasia area chose the following varieties of seed-raised Calendula officinalis: