Fleuroselect 52nd Annual Convention Admires Floral Splendour in East England

July 27, 2023 Fleuroselect

Over 100 participants from 11 different countries travelled to Stoke by Nyland near Colchester, United Kingdom, to attend the 52nd Fleuroselect Convention from 3rd to 6th July. The Convention is the key annual event for members to spend time networking with industry friends and colleagues as well as visiting member facilities, plant trials and local horticultural highlights. This year’s event was organised together with the Fleuroselect office by Fleuroselect Board member Simon Crawford from Burpee U.K.

Six Stunning Candidates Competing for FleuroStar

May 31, 2023 Fleuroselect

Which entry will succeed Petunia Grandiflora Bee’s Knees from Florensis/Ball? This year, six companies – Brandkamp, Dümmen Orange, Florensis, MNP / Suntory, Prudac and Selecta One – have submitted their most impressive novelty to take part in Fleuroselect’s FleuroStar Contest. The variety with the highest visual impact at point of sale will be awarded the ‘Winner with the Wow Factor’ during the FleuroStar Award Ceremony on Thursday evening 15th June at the Breeders Avenue FlowerTrials location. 

Dutch Spring Trials to Take Place in Week 18

April 5, 2023 Fleuroselect

During the first week of May, eight breeders in North-Holland will show their new assortment developments to growers, retailers and industry colleagues. These so-called pack trials have been a strong tradition going back many years and are the perfect occasion to review the latest pot and bedding plants on the greenhouse benches while discussing business possibilities on a one-to-one basis.

Discover Fleuroselect’s New Gold Medal Winners

January 18, 2023 Fleuroselect

Fleuroselect is proud to present the 2024 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges to award the coveted Gold Medal.

Fleuroselect Home Garden Conference Shines a Spotlight on ‘Small Space Gardening’

September 21, 2022 Fleuroselect

On 31 August and 1 September 2022, Fleuroselect welcomed more than 80 delegates to Munich (Germany) for the annual Home Garden Conference. The two-day programme proved to be a unique opportunity for industry experts to learn about the latest trends in home gardening.