Panflora Outperforms in Royal FloraHolland Consumer Value Test

November 11, 2022 Hydrangea Breeders Association

HBA is proud to announce that garden hydrangea Panflora has won the benchmark Quality Garden Hydrangea 2022. The test shows that Panflora meets the consumer expectations best. Of all the plants entered, Panflora achieved the highest scores for shelf life and ornamental value. Panflora was submitted by HBA partner Kötterheinrich. During Trade Fair 2022 Michel Verbeek (sales manager RFH) and Evelyn Beckers (researcher Post Harvest Knowledge Center RFH) handed over a prize to Jürgen Gerdvordermark (sales manager Kötterheinrich) and Jan ten Brinke (sales manager HBA).

Green Light For Changes to the Organizational Structure of Royal FloraHolland

March 29, 2019 FloraHolland

Royal FloraHolland is amending the organizational structure in order to better respond to changes in the sector like digitization and globalization. The needs of growers and buyers are the priorities here.