Florida Crystals Sugar Reveals Rebrand, Reflecting its Commitment to Homegrown Sweetness & Sustainability

August 30, 2021 Florida Crystals

Bakers, now more than ever, are choosing ingredients that are not only clean and minimally processed but also offer transparency. This insight led Florida Crystals into sharing more details about its agricultural and sugar-crafting practices. The new logo and design feature natural hues and sugarcane stalks at the forefront to represent the brand’s commitment to sustainability and providing sweetness that is organic, homegrown, and minimally processed.