BloomNet Introduces Farm2Florist, a Global Floral Marketplace Supplying Fresh Blooms to Florists Nationwide

December 1, 2021 1-800-FLOWERS.COM, Inc.

BloomNet®, the floral and gourmet industry’s most innovative service provider, has launched Farm2Florist, a comprehensive wholesale floral marketplace offering florists the finest selection of fresh flowers from around the world, delivered quickly and dependably at attractive pricing.

Florists Lament Shortage, Especially as Weddings Increase

October 20, 2021 Local Journalism Initiative

As COVID-19 restrictions ease and in-person events, such as weddings, return, supply has been struggling to stay apace with changes in demand, said Sarah Watkin, a veteran of the floral industry at Jim Anderson Flowers in London.

Society of American Florists to Launch Plant-Focused Virtual Event in March; Discusses 2021 Event Planning

February 11, 2021 Society of American Florists

This March, the Society of American Florists will launch its first ever Great Big Plant Event – a library of tools and resources designed to help florists improve their plant business, feel inspired and connect with industry partners.

‘Selling Emotions’ Helps Seattle Florist Stay in Business Through Pandemic

January 11, 2021 Denise Whitaker, KOMO News

Walk into tiny, Juniper Flowers in the Fremont neighborhood of Seattle, and this optimism shows in its owner, Jean Louise Paquin-Allen Barely stepping inside the door, with that whiff of fresh flowers, you’re likely to get quite the greeting from Paquin-Allen.

COVID-19 Wilts Floral Industry, But Florists Hopeful to Make Mother’s Day Comeback

“We will be at 70 to 75 percent normal,” said Tucson, Ariz., florist Don Coleman. “I mean, losing weddings, losing the front of the store, big impact — but again we’re seeing increases online.”