Selecta Reviews FlowerTrials 2023

July 24, 2023 Selecta

After four eventful days Selecta left its FlowerTrials® location 2023 with an overall very positive conclusion.

Recap: HilverdaFlorist launched new varieties at FlowerTrials 2023

June 27, 2023 HilverdaFlorist

Like last year, it was another sunny week full of colour and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. FlowerTrials one of the highlights of the year where a biggest in-house show is created. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors.

FlowerTrials 2023 Re-establishes its True International Character

June 21, 2023 FlowerTrials

Ask any exhibitor at FlowerTrials 2023 what the difference was versus last year, and they will reply ‘’even more international visitors’’. Visitor numbers from key countries outside Europe were indeed higher with visitors registered from no less than 87 different countries. Making and maintaining international contacts remains one of the key advantages for breeders exhibiting at FlowerTrials. While customer visits can be easily made locally, hosting an overseas customer at FlowerTrials, with the opportunity to show and discuss new items in the assortment, is a key benefit.

FlowerTrials Widens its Regional Horizons in Week 24

May 26, 2023 FlowerTrials

Registration for FlowerTrials, the ornamentals breeding event of the year, has been open for several weeks now and many dedicated visitors from all over the world have been quick to register for their annual opportunity to view all that is new and inspirational in pot and bedding plants! 

Registrations are open for FlowerTrials 2023

April 17, 2023 FlowerTrials

FlowerTrials® once again welcomes ornamental horticulture professionals from around the world in week 24. From 13 to 16 June, no fewer than 60 breeders of pot and bedding plants will present their innovations, impressive product ranges and creative concepts. For growers, FlowerTrials® showcases the latest novelties for the upcoming season with experts on hand to provide cultural support. For wholesalers and retailers, the event is an outstanding opportunity to meet the breeders, examine the top varieties and have the opportunity to view and influence trends.