FlowerTrials® brings together leading breeders, growers, retailers and industry stakeholders to discover the newest varieties and trends in pot and bedding plant breeding. From vibrant annuals to resilient perennials, FlowerTrials® is the place to discover ongoing innovation and creativity within the industry. …
After four eventful days Selecta left its FlowerTrials® location 2023 with an overall very positive conclusion. …
Like last year, it was another sunny week full of colour and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. FlowerTrials one of the highlights of the year where a biggest in-house show is created. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors. …
Ask any exhibitor at FlowerTrials 2023 what the difference was versus last year, and they will reply ‘’even more international visitors’’. Visitor numbers from key countries outside Europe were indeed higher with visitors registered from no less than 87 different countries. Making and maintaining international contacts remains one of the key advantages for breeders exhibiting at FlowerTrials. While customer visits can be easily made locally, hosting an overseas customer at FlowerTrials, with the opportunity to show and discuss new items in the assortment, is a key benefit. …
Registration for FlowerTrials, the ornamentals breeding event of the year, has been open for several weeks now and many dedicated visitors from all over the world have been quick to register for their annual opportunity to view all that is new and inspirational in pot and bedding plants! …
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