Consumer Connection Conference Ignites Industry’s Consumer Outreach

January 31, 2024 Foundation for Fresh Produce

Every produce marketer has their eyes – and their marketing – focused on the consumer. One industry conference has that same focus – The Consumer Connection Conference, brought to you by the Foundation for Fresh Produce (FFP). This year’s event is April 29 – May 1 in Phoenix, Ariz.

IFPA & FFP Advance Meaningful Connections With Dietitians During The Academy For Nutrition & Dietetics Food & Nutrition Conference & Expo & The Global Produce & Floral Show

As part of its influencer engagement strategy, The International Fresh Produce Association and The Foundation for Fresh Produce have left their mark connecting and convening dietitians over the past few weeks during two key initiatives – the Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo (FNCE) and The Retail RD Immersion Event at IFPA’s Global Produce & Floral Show.

Back to School Made Healthier: Leading Brands Join Forces for Families

This year’s annual Back-to-School campaign by Healthy Family Project saw a record 238 million impressions, as seven partner brands joined forces to make back-to-school easier and healthier for families. Additionally, the campaign is contributing $16,000 to the International Fresh Produce Association’s Foundation for Fresh Produce, supporting initiatives to increase children’s access to fruits and vegetables at school.

IFPA & FFP Make Their FNCE Debut at The Largest Meeting For Nutrition Professionals: The Academy for Nutrition and Dietetics Food and Nutrition Conference and Expo

The International Fresh Produce Association and The Foundation for Fresh Produce are making their FNCE debut to engage with thousands of food and nutrition professionals, including registered dietitians/nutritionists (RDNs) from 60+ countries around the globe, at the Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo (FNCE) – the world’s largest meeting of its kind.

Foundation For Fresh Produce Gears Up For National Fruits & Veggies Month 2023 This September

The Foundation For Fresh Produce (FFP) is gearing up to celebrate the fifth annual National Fruits & Veggies Month (NFVM). Launched alongside the Have A Plant® Movement in 2019 as an opportunity to elevate fruit and vegetable consumption to a national priority, the annual month-long observance has reached more than 260 million impressions collectively since its inception.