California Giant Includes Retail Foodservice in 2020 Chef Invitational Competition

September 30, 2019 California Giant Berry Farms

California Giant Berry Farms is chef-centric in planning their PMA Fresh Summit booth activities at #2961 – with their 2019 Chef Invitational Ambassador top of mind, as well as their 2020 Chef Invitational initiatives. The 3rd annual event will include a retail foodservice category now with partners from both the retail and foodservice sectors invited to participate.

Dwight Ferguson to Moderate Fresh Summit Discussion With Earvin “Magic” Johnson

September 27, 2019 Produce Marketing Association (

Produce Marketing Association (PMA) has announced that PMA board member and president and CEO of Naturipe Farms will moderate the Fresh Summit Forum for the Future discussion with Earvin “Magic” Johnson. The event will take place on Friday, October 18, 2019 in Anaheim during the third and final Forum for the Future at this year’s Fresh Summit Conference and Expo.

Early Projection For Increased 2020 California Avocado Volume Central to Commission Discussions at PMA Fresh Summit

September 19, 2019 California Avocado Commission

“We’re wrapping up our season and the celebration of the Commission’s strong heritage of groundbreaking avocado marketing, supporting California avocado growers and helping to grow avocado consumption,” said Jan DeLyser, CAC vice president marketing.

SVG Ventures and PMA Announce Partnership to Advance Produce and Floral Innovation

SVG Ventures and Produce Marketing Association (PMA) have entered a three-year strategic partnership to connect PMA growers with cutting-edge technology.