Costa Rica Displays Wealth of Produce at Fresh Summit

October 17, 2019 PROCOMER

Costa Rica’s booth at Produce Marketing Association’s Fresh Summit will feature a wealth of produce items aimed at helping U.S. marketers expand opportunities in key categories. Highlighted products include pineapple, yuca (cassava), banana, chayote, rambutan, squash and specialty root products such as eddoe, malanga, and ñame (yam).

California Sun Dry Unveils Major Brand Evolution

October 17, 2019 California Sun Dry Foods

California Sun Dry is launching a refreshed brand identity to communicate the products’ core values of natural flavor, healthy eating and its California roots – where the brand’s tomatoes are naturally grown and dried. This is the company’s first evolution of its branding since its founding in 1991.

Serving Up Avo-Audits @ PMA Fresh Summit 2019

October 17, 2019 West Pak Avocado

For PMA Fresh Summit 2019, West Pak Avocado is showcasing their highly successful bagged avocado program and retail-supporting Avo-Opportunities marketing offerings. The team is also looking forward to offering Regional Category Reviews or what they affectionately call Avo-Audits.

Litehouse Debuts New Dressings and Convenience-Driven Product Innovations at PMA Fresh Summit

October 17, 2019 Litehouse, Inc.

Litehouse is showcasing its latest product innovations at Fresh Summit, including line extensions for its core line of salad dressings and freeze dried herbs, reformulated Pourable Vinaigrettes and new protein-packed Greek Yogurt Smoothies.

The California Crunch, Crunch, Crunch Council Offers Carrots as Alternative to Chaos

The newly formed California Crunch, Crunch, Crunch Council™ today announced its new advertising campaign, Crunch Out, to reintroduce consumers to a whole new appeal for fresh carrots.