Freshfel Europe Looks Ahead at Climate Change Impacts, Policy Coherence and the Image of Fresh Fruits and Vegetables With The European Parliament and The European Commission

September 22, 2023 Freshfel Europe

Climate change, the impacts of extreme weather on fresh produce, the threat on the functioning of the
Single Market, the unique and positive position of fresh fruits and vegetables in sustainable systems and
how to communicate and showcase this through aligned accountability and reporting standards. These are just a few of the topics that were discussed earlier this week by Freshfel Europe’s board during the two-day gathering in Brussels with policy makers and other stakeholders.

Freshfel Europe’s Annual Event Focuses on Unravelling Misconceptions and Proclaiming the True, Fresh Face of Fruits and Vegetables

May 26, 2023 Freshfel Europe

On 25 May Freshfel Europe held its Annual Event 2023 in Brussels. The event brought together over 100 participants, including experts from the fresh produce sector, European Commission professionals, Members of the European Parliament and representatives from international organisations and associations. The Annual Event Public Conference focused on building a fresh image for fresh fruit and vegetables was preceded by Freshfel Europe’s Annual General Meeting, where the goals and ambitions for the Association in 2023 were set.

Freshfel Europe Warns the European Commission on Far-Reaching Implications of Proposed Marketing Standards for the Pre-Cut Fruit and Vegetables Industry

May 15, 2023 Freshfel Europe

Freshfel Europe warned the European Commission this week on the far-reaching implications of its draft
proposal on marketing standards if rules on mandatory country-specific origin labelling are maintained for
pre-cut fruit and vegetables. The draft is currently in public stakeholder consultation. The sector urges the
European Commission to withdraw or amend specific parts of its draft proposal that will impact
competitiveness, raise prices and impact consumption of convenience fresh produce.

Freshfel Europe’s Consumption Monitor Shows That There is Still a Long Way to Go

April 3, 2023 Freshfel Europe

Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU grew to 364,58 g/day/capita in 2021. However, this positive trend that started during the coronavirus pandemic has already been curbed by the economic crisis caused by the outbreak of the war in Ukraine. Freshfel Europe stresses the importance of reaching the minimum daily goal of 400 g per capita of fruit and vegetables recommended by the WHO, based on their strong health and environmental benefits.

Freshfel Europe Discusses the Fresh Produce Sector’s Perspective on Trade and Sustainable Food Systems to the WTO SPS Committee

March 24, 2023 Freshfel Europe

On Monday 20th March 2023, the World Trade Organization’s SPS Committee hosted a dedicated session
on sustainable food systems and related emerging modern SPS challenges that might impact future
agricultural trade. Freshfel Europe was invited to provide the fresh fruit and vegetables perspective on this