Friboi Debuts Two Premium Canadian Beef Brands in Brazil

March 31, 2023 JBS

Friboi, a JBS company leader in the beef segment in Brazil, has just carried out the first ever importation of Canadian beef into Brazil. The unprecedented move will enable the debut of two new premium brands from JBS Canada in the Brazilian market: Canadian Diamond Black Angus and Canadian Diamond Beef. The new products will be marketed by Friboi to customers in retail and food services.