Fuel Up to Play 60 Begins School Year with ‘Fresh’ Approach

September 13, 2021 Dairy Management Inc. 

The dairy checkoff is positioning the farmer-founded Fuel Up to Play 60 program in a fresh way to help students and educators navigate the school year.

Checkoff Expands Consumer Reach Through Fuel Up to Play 60, Undeniably Dairy Programs

March 11, 2021 Dairy Management Inc.

Working with National Football League (NFL) players and Discovery Education, the dairy checkoff is unveiling initiatives that provide fresh opportunities for consumers and youth to engage with dairy and learn about the industry’s sustainability story.

Seven Local Farmers…Seven NFL Teams…Seven Virtual Fuel Up To Play 60 Events Encourage Kids to Choose Dairy, Exercise Each Day

Seven local dairy farmers recently helped 1,120 students from 78 schools in 48 school districts connect with dairy farming through seven virtual Fuel Up to Play 60 fall kickoff events hosted by American Dairy Association North East. Each farmer was joined by current or former National Football League (NFL) players and dairy advocates from the seven teams in the region.

Fuel Up to Play 60 and Chelan Fresh Collaborate to Help Increase Student Access to Nutritious Food Choices in Schools

October 19, 2020 Fuel Up to Play 60

Fuel Up to Play 60 and Chelan Fresh are increasing student access to more nutritious food choices in schools. Chelan Fresh, one of Washington state’s largest suppliers of apples and pears and the nation’s largest provider of fresh cherries, will provide Fuel Up to Play 60, the nation’s leading in-school wellness program, 6 portable school meal carts to be used in Fuel Up to Play 60 schools in Washington and Texas.

NFL Players to Showcase Passion for Fuel Up to Play 60

December 4, 2019 Dairy Management Inc.

Ten National Football League (NFL) players will vividly showcase their passion for the farmer-created Fuel Up to Play 60 program during games played on Dec. 8.