Fyffes ‘Fit Squad’ Initiative Shortlisted For European Award
The Irish fruit importer has been named as one of 62 finalists shortlisted from seven countries for this year’s IMC European Awards for Integrated Marketing Communications. …
Fyffes
Fyffes Launches Its New Exotics Range at Fruit Attraction
As part of its “Discover More” campaign, Fyffes is inviting retailers to take a fresh look at premium ranging opportunities. From banana to avocado, Fyffes is keen to work with retail partners to change the perspective on the commoditized tropical fresh produce sector by bringing a new energy to the category and adding clear value. …
New Advertising Campaign Will Have the Fyffes Name on Everyone’s Lips
Fyffes, one of the largest tropical produce importers and distributors, is launching a new advertising campaign that will have Fyffes on everyone’s lips. The campaign, launching in North America, takes aim at showing how easy and simple it is to pronounce Fyffes with a 30-second video and an attention-grabbing visual. …
Fyffes Ireland Tells Consumers in ‘Power of The Blue Label’ Campaign
The focus of the campaign which includes radio, OOH, social, digital and trade advertising, will have the theme: ‘The Power of the Blue Label’ – and is based on five key reasons that consumers should keep in mind when choosing their favourite fruit. …
Bananas Remain Ireland’s Top Choice Baby Snack
Irish banana importer Fyffes popular pre-packed bananas emerged as the Gold Award winner in the Food and Feeding section of the competition for the fifth time in the competition’s six year history. …