U.S. Consumers Benefit as CCFN and Allies Successfully Defend Generic Name “Gruyere” in the United States

The Consortium for Common Food Names (CCFN) and a coalition of other U.S. dairy stakeholders prevailed today in their vigorous opposition to lengthy efforts by French and Swiss gruyere associations to trademark the term “gruyere” in the United States. The U.S. Patent and Trademark Office’s (USPTO) Trademark Trial and Appeal Board rejected that application finding that the term gruyere is a generic style of cheese.