2021 Virtual Great Lakes Floral & Event Expo Promises to be Like None Other

The members of the Great Lakes Floral Association (GLFA) will be “Petaling Into The Future” at the 2021 Virtual Great Lakes Floral & Event Expo on Sunday March 7, 2021. “The event is being hosted and produced on a state of the art virtual meeting platform, it promises to provide a very high quality experience for our industry.” says Rodney Crittenden GLFA EVP/CEO.

Great Lakes Floral Association “Hugs & Smiles Bouquet” Consumer Promotion Campaign Huge Success

The Great Lakes Floral Association (GLFA) in collaboration with the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores has created the “Hugs & Smiles Bouquet” consumer marketing campaign.

“Hugs & Smiles Bouquet” Consumer Promotion Campaign is a Floral Industry Collaboration

The “Hugs & Smiles Bouquet” consumer promotion campaign was activated on July 27, 2020. The Great Lakes Floral Association (GLFA), the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores have come together as the Floral Marketing Supporters to fund and support the “Hugs & Smiles Bouquet” consumer marketing campaign.

Great Lakes Floral Association Kicks Off “Hugs & Smiles Bouquet” Consumer Promotion Campaign

The Great Lakes Floral Association has partnered with the Michigan Association of Broadcasters (MAB) and developed a radio and television promotion designed to get consumers to buy more flowers.

Michelle Herr Elected To Great Lakes Floral Association Board of Directors

Michelle Herr, co-owner of Banner Flower House, Kokomo, IN, has been elected to the Board of Directors of the Great Lakes Floral Association. Elected by her peers, Herr will serve as a Director of Region 7, which covers the State of Indiana.