Greenleaf Foods

Field Roast Plant-Based Signature Stadium Dog Now Featured at All Wienerschnitzel Locations Nationwide

January 17, 2022 Greenleaf Foods, SPC

Plant-based consumers who love the taste of a traditional all-beef hot dog will soon be satisfied as world’s largest hot dog chain Wienerschnitzel expands its recent introduction of Field Roast Plant-Based Signature Stadium Dog™ to its restaurant menus nationwide, the first to do so widely in the U.S. …

Adam Grogan Named President of Maple Leaf Foods Inc.’s Plant-Based Protein Subsidiary Greenleaf Foods, SPC

January 11, 2022 Maple Leaf Foods

Maple Leaf Foods Inc., a leading North American producer of high-quality, sustainable protein, announced that Adam Grogan will assume the role of President of its wholly-owned subsidiary, Greenleaf Foods, SPC effective January 31, 2022.   …

Field Roast Expands Distribution of Plant-Based Pepperoni and Dairy-Free Shredded Cheese with National Launch in Whole Foods Market Stores

October 18, 2021 Greenleaf Foods, SPC

Greenleaf Foods, SPC, owner of leading plant-based brands Lightlife® and Field Roast™, announced today that its Field Roast Plant-Based Pepperoni and Chao Creamery Creamy Original Shreds will be available nationally at Whole Foods Market stores beginning this month. Whole Foods Market will be the first national retailer to carry both products, making it easier for consumers to pick up everything they need for the perfect plant-based pizza night. …

Greenleaf Foods Inks Deal with Whole Foods Market to Become Exclusive Plant-Based Chicken Provider for All North American Prepared Foods Departments

October 7, 2021 Greenleaf Foods, SPC

Greenleaf Foods, SPC, owner of Lightlife® and Field Roast™, is now the exclusive un-breaded, plant-based chicken provider for all Whole Foods Market prepared foods departments across North America. …

Lightlife Debuts Breakthrough National Campaign, ‘Simple Ingredients for a Full Life’

September 28, 2021 Greenleaf Foods, SPC

Lightlife unveiled a new integrated marketing campaign that illustrates the company’s belief in simple, delicious, plant-based food. The 30-second spots, aptly named “Thrive” and “Inside,” will air across a variety of television, online video and social channels in North America, and feature the distinctive voice of award-winning actor Awkwafina. Set against breathtaking nature scenes, the films encapsulate Lightlife’s ethos in living well, eating clean, and keeping things simple. …