Study Reveals Fastest Growing Retail Channels for Avocado Purchases

August 9, 2022 Hass Avocado Board

Developing a deeper understanding of fresh avocado shoppers purchase trends and behaviors helps marketers and retailers create strategies that grow sales of fresh Hass avocados. In the constantly evolving retail marketplace, market dynamics are influenced by shopper purchase behaviors and characteristics.

Hass Avocado Board 20th Anniversary Recognition Awards Nominations Set to Close July 8th

July 6, 2022 Hass Avocado Board

The Hass Avocado Board is celebrating 20 years with their 20th Anniversary Recognition awards and new interactive website content to further explore the history of HAB and key achievements.

The Hass Avocado Board Moves Into 20th Anniversary Year With Stronger Marketing & Communications Impact Under Leadership of Industry Veteran Gina Widjaja

June 15, 2022 Hass Avocado Board

As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado Board (HAB) enters its 20th anniversary year by expanding the role and responsibilities of Gina Widjaja, Director of Marketing and Communications. HAB has reorganized internally and formed a deeper bench of expertise under Widjaja to power its vision to make fresh avocado’s America’s most popular and desired fruit by 2025.

The Hass Avocado Board Celebrates 20 Years of “Making it Happen”

June 3, 2022 Hass Avocado Board

This year marks the 20th anniversary of the Hass Avocado Board (HAB). Since 2002, HAB has helped drive business growth and demand for avocados across the nation through sustained marketing efforts, industry-leading nutrition research and education, and distribution of tools and data to the entire industry.

The Hass Avocado Board Continues Industry Webinar Series with Nutrition Spotlight

May 19, 2022 Hass Avocado Board

 The Hass Avocado Board (HAB) is hosting the next installment in its complimentary industry webinar series, on May 26, 2022, from 1:00 p.m.-1:30 p.m. PT. The webinar, “Leveraging the Avocado’s Nutrition Story to Drive Demand,” will educate attendees on highlighting the nutritional benefits of avocados to help drive demand using ready-to-use resources from HAB’s Avocado Nutrition Center and Love One Today®.