Produce Partners Unite for Healthy Family Project’s 21st Publix Produce for Kids Campaign

The Healthy Family Project Publix Produce for Kids cause marketing campaign took place May 11 through June 21 with 13 produce companies donating 775,000 meals* to the 35 Feeding America® network food banks in the Publix market area. This is the campaign’s 21st year and has raised more than $3.8 mm for causes that support families and children in the Publix communities and helped provide more than 13 million meals to Feeding America network food banks. 

Shuman Farms Expands Commitment to Hunger Fighting Initiatives This Summer

June 9, 2023 Shuman Farms

For more than two decades, Shuman Farms has been a pioneer of cause marketing initiatives within the fresh produce industry. Shuman Farms’ Healthy Family Project®, founded in 2002 by president and CEO John Shuman, has donated more than 18 million meals to Feeding America and raised more than $7.5 million for charities that support children and families. The grower has also donated meals and raised awareness of food insecurity in the U.S. through its own Feeding America retail programs.

Healthy Family Project Reception Celebrates 2022 Donations at Southern Exposure

March 8, 2023 Healthy Family Project

Healthy Family Project’s annual thank you reception at the Southeast Produce Council’s Southern Exposure saw more than 200 produce industry professionals celebrating the ongoing impact of Healthy Family Project’s cause marketing programs. Cause marketing retail and digital campaigns in 2022 raised $235k for Feeding America® food banks, Our Military Kids, Foundation for Fresh Produce and Ripe for Revival.  

Healthy Family Project Introduces New Dietitian Team for Mission for Nutrition 2023

Healthy Family Project is kicking off this year’s Mission for Nutrition with the announcement of a team of dietitians poised to serve as a sounding board for Healthy Family Project in 2023. The newly developed group includes dietitians in various niches Julie Lopez, culinary; Qula Madkin, sports nutrition; Chelsea Jones, meal planning; and Hayley Ewing, grocery. The dietitian team’s consumer introduction will take place during Mission for Nutrition through curated content. 

Healthy Family Project 2022 Cause Marketing Programs Top $238,000

Healthy Family Project will close out 2022 with more than $238,000 raised through retail and digital cause marketing programs pushing the total raised since 2002 to more than $7.5 million for charities that support families. The organization leveraged social media, video content and digital shopper marketing to reach nearly 30 million families this year.