Healthy Family Project 2022 Cause Marketing Programs Top $238,000

Healthy Family Project will close out 2022 with more than $238,000 raised through retail and digital cause marketing programs pushing the total raised since 2002 to more than $7.5 million for charities that support families. The organization leveraged social media, video content and digital shopper marketing to reach nearly 30 million families this year. 

Healthy Family Project Celebrates 20 Years of Cause Marketing & Impacting Families

September 20, 2022 Healthy Family Project

This fall, Healthy Family Project is celebrating 20 years of innovative cause marketing programs and thought leadership in the health and nutrition space. In the 20-year timeframe the company, that was founded as Produce for Kids, has partnered with more than 100 better-for-you brands and 30 retailers while continuing to evolve with the health and nutrition needs of families.  

Shuman Farms Highlights Commitment to Sustainability

September 20, 2022 Shuman Farms

Shuman Farms has always led the produce industry in important initiatives such as food safety, cause-marketing, brand advocacy, and more. At this year’s Southeast Produce Council’s (SEPC) Southern Innovations, the team will discuss the meaningful sustainability priorities they are currently focusing on.

The Search is On For The Next Official Healthy Family Project Registered Dietitian

August 26, 2022 Healthy Family Project

Healthy Family Project is encouraging registered dietitians to consider if they have what it takes to be the cause marketing organization’s next Official Registered Dietitian. Since 2008, Healthy Family Project has retained a registered dietitian to serve as the sounding board to review recipes, create content, interact in social media groups and outlets, and respond to nutrition-based media inquiries.  

Publix 2022 Produce For Kids Campaign Donates 825,000 Meals to Local Food Banks

The Publix Produce for Kids cause marketing campaign wrapped on June 28 with 13 produce partners providing 852,000 meals* to the 35 Feeding America® member food banks in the Publix market area. Signage was positioned near produce partners in more than 1,200 Publix stores, featured QR codes leading shoppers to a free bi-lingual downloadable eCookbook with recipe inspiration, and tips featuring campaign produce partners.