HilverdaFlorist launches Scabiosa branding concept: Virtuoso

December 20, 2023 HilverdaFlorist

HilverdaFlorist welcomes you to the world of well-known grand masters that inspire us all. From great musicians to luminaries in the world of painting and movies. They can now be found in the Scabiosa Virtuoso® Series. The long-lasting, fascinating pincushion flowers are here to impress just like their masterpieces.

New Cut Flower & Gerbera Varieties

September 14, 2023 HilverdaFlorist

HilverdaFlorist is proud to share two exciting new catalogues for the year 2024 with you. These editions present the commercial Gerbera and Cut Flowers assortments. The catalogues collectively introduce over 40 new varieties, representing the forefront of product development and innovation.

Recap: HilverdaFlorist launched new varieties at FlowerTrials 2023

June 27, 2023 HilverdaFlorist

Like last year, it was another sunny week full of colour and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. FlowerTrials one of the highlights of the year where a biggest in-house show is created. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors.

New Pot, Patio & Garden Catalog from HilverdaFlorist

June 6, 2023 HilverdaFlorist

HilverdaFlorist launches the new Pot, Patio & Garden catalogue packed with exciting novelties. This edition features the commercial assortment in young plants and starting materials for Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia. As breeder and supplier, HilverdaFlorist is at the beginning of the supply chain. To serve the market in the best way possible, HilverdaFlorist strives to develop varieties that are relevant, distinctive and add value to the entire market.

Murara Plants wins renewable Energy Award during EMA 2023

May 24, 2023 HilverdaFlorist

Murara Plants wins an award as best practice in the Renewable Energy (small consumer) category during the 19th Energy Management Awards (EMA) in Nairobi, Kenya. Murara Plants is a subsidiary of HilverdaFlorist for an extensive range of cut flowers, pot plants and garden plants.