Hormel Foods Corporation

The makers of Columbus® Craft Meats, one of the leading deli brands in the United States, announces the launch of its largest integrated marketing campaign ever—the bold new “Like This.” campaign. “Like This.” shows consumers how they can use Columbus® brand products to create charcuterie boards and bites, easily and confidently. As consumers redefine what value means to them and prioritize premium items, charcuterie provides an accessible indulgence. The campaign offers inspiration through easy charcuterie builds that deliver elevated experiences. …