“Hugs & Smiles Bouquet” Consumer Promotion Campaign is a Floral Industry Collaboration

The “Hugs & Smiles Bouquet” consumer promotion campaign was activated on July 27, 2020. The Great Lakes Floral Association (GLFA), the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores have come together as the Floral Marketing Supporters to fund and support the “Hugs & Smiles Bouquet” consumer marketing campaign.