Hy-Vee Promotes New Rotisserie Chicken With Chicken-Eating Contest

July 24, 2019 KCAU

At the Southern Hills Mall Hy-Vee Saturday, 6 contestants took part in a chicken eating contest. The event was a promotion for the grocery store’s new and improved rotisserie chicken.

Hy-Vee Becomes First U.S. Company to Partner with Citrus

June 27, 2019 Citrus

Hy-Vee, Inc., a U.S. grocery chain with more than 265 retail stores across eight Midwestern states and $10 billion in annual sales, has become the first retailer in the U.S. to partner with the Citrus Retail Media Platform to better serve its suppliers and growing customer base.

Hy-Vee Announces Endorsement Deal with Quarterback Patrick Mahomes

April 29, 2019 Hy-Vee

The three-year agreement is with Kansas City Chiefs quarterback Patrick Mahomes, who helped lead the Chiefs to the AFC Championship game in January 2019. Mahomes is the first Chiefs player to be named the NFL’s MVP and was named to the 2019 Pro Bowl.

Hy-Vee Proposes Health Market For Sun Prairie

March 27, 2019 BARRY ADAMS, Madison.com

Randy Edeker, Hy-Vee’s CEO, told the Des Moines Register last summer that he envisions 50 to 60 of the HealthMarkets being built by the company with the Sun Prairie store joining another in Kansas City. The HealthMarkets are about twice the size of the health food sections found inside a traditional Hy-Vee, Edeker said.

Hy-Vee Distribution Center A No-Go In Austin

March 8, 2019 Jeremiah Wilcox, KIMT3

Representatives with the grocery chain are pulling out. Hy-vee says changing initiatives led them to the decision.