Hy-Vee

Tuna Transparency: FishWise and Hy-Vee Improve Vessel-Level Data Capabilities

May 2, 2024 FishWise

Hy-Vee Inc. and FishWise publicly released data about the grocer’s tuna supply chains. In contrast to previous iterations of this transparency activity, the data is now being run through a powerful new FishWise risk assessment tool, the Vessel Risk Dashboard. The analytics on the Vessel Risk Dashboard provide Hy-Vee with greater insight than ever on how and where to engage its supply chain to address risks for illegal fishing activities and social issues. …

Hy-Vee to Acquire Strack & Van Til Food Market Chain

April 22, 2024 Hy-Vee, Inc.

The acquisition will add 22 stores to Hy-Vee’s more than 550 retail business units, which include grocery stores, drugstores, pharmacies, restaurants and convenience stores that focus on meal solutions for busy families. …

Hy-Vee Hires CEO of Saatchi & Saatchi X as its New Chief Marketing Officer

April 3, 2024 Hy-Vee

Hy-Vee, Inc. announces the hiring of Jessica Hendrix, most recently President & CEO of Saatchi & Saatchi X, a full-service and shopper marketing agency of parent company Publicis Groupe. Hendrix will begin her position at Hy-Vee on April 16. …

WayFare Announces Hy-Vee Will Carry Its Entire Line of Dairy-Free Yogurts

September 28, 2023 WayFare

WayFare, a plant-based company serving the dairy-free community, announces the grocery chain Hy-Vee is now carrying its entire yogurt line, Certified Free From™ the Top 9 Allergens* and made from a base of pumpkin seeds, butter beans and oats. …

Hy-Vee Offers Access to its Diverse Portfolio to Launch New Kind of Retail Media Network

September 26, 2023 Hy-Vee

Hy-Vee, Inc. officially launched its full-scale retail media network at Groceryshop 2023 this week in Las Vegas. As a disruptor in the retail media landscape, Hy-Vee RedMedia will connect brands directly with Hy-Vee’s robust and diverse customer base across multiple platforms. This venture will help build brand affinity through meaningful and personalized interactions. …