The mythical island of Atlantis may have sunk beneath the sea forever, but its namesake Bahamas resort will offer fun in the sun for the lucky random winner of the 2023 Idaho® Potato Lovers Display Contest sponsored by the Idaho Potato Commission. …
During the Idaho Potato Commission’s (IPC) October meeting, two new Commissioners representing the grower and shipper industries were sworn in. Daren Bitter of Bittersweet Farms and Brian Jones of Sun Valley Potatoes will each serve three-year terms. Commissioners Bryan Wada and Paul Saito were sworn in for their second terms and now serve as Chairman and Vice Chairman, respectively. …
The Idaho Potato Commission (IPC) recently announced the addition of Sam Eaton as the new Vice President of Legal and Government Affairs. The former Director of Policy and Counsel for Governor Brad Little of Idaho will primarily manage the IPC’s government affairs at the federal, state and local levels, direct the IPC’s trademark licensing, and provide legal and regulatory advice to the Commission. …
For three days, foodservice distributors and operators, retailers, and social media influencers from across the county rolled up their sleeves and experienced Idaho during its busiest season – the Idaho potato harvest. …
Retailers across the country took home more than $150,000 in cash and prizes for their winning entries in this year’s Idaho® Potato Lovers Display Contest. And IPC reports that test stores with secondary displays of Idaho russets deliver a nearly 10 times growth advantage, while comparison stores with no secondary display achieve an average category growth of only 2.5 percent.
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