Long time supporter of the Idaho Falls Chukars, the Idaho Potato Commission (IPC) hit a home run celebrating the 80th anniversary of the Minor League Baseball team. For one night, the club reverted back to its original name, the Idaho Falls Russets, and fans had no doubt they were in the rich corner of Southeast Idaho where nearly one-third of all potatoes in the country are grown. …
This month, the Idaho Potato Commission (IPC) heads full throttle into another year of exciting marketing activations promoting their heart healthy spuds. …
The IPC created a social media campaign, Thank a Farmer, to introduce the women and men who work tirelessly year round and often around the clock to annually produce approximately 13 billion pounds of America’s favorite vegetable, the Idaho® potato. …
From ABC-TV’s popular morning show, Live with Kelly and Ryan to People magazine to USA Today, the Big Idaho® Potato Hotel made international news within hours of its launch on Earth Day. …
For eight years, the Big Idaho® Potato Truck, a 4-ton spud on wheels, has been turning heads and stopping folks in their tracks everywhere it goes. This summer, there’s another reason why people are taking a second look at the oversized vegetable. …
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