Holex Flower Looks Back on a Vibrant Trade Fair Week

November 14, 2023 Holex Flower

Every year, the second week of November is one of the busiest weeks in the Dutch flower sector. Two trade fairs, many house shows and many events ensure that floral professionals from all over the world travel to the Netherlands. This week, Holex Flower was also very busy with participating at the IFTF, a relationship event and many customer visits.

The Natural, Ethereal Designs of Katya Hutter at IFTF 2022

December 30, 2022 Alexandra Farms

Floral designer Katya Hutter left the fashion industry after nearly a decade of production and design experience to pursue her passion for creating lush, abundant installations and designs. Inspired by ethereal, natural bouquets that combine masterful color combinations, it didn’t take long before Hutter was recognized by her peers and praised for her ability to capture emotion through texture, color and varietal pairings.

IFTF 2022 on Track

October 24, 2022 HPP Exhibitions

IFTF 2022 is getting ready to receive the thousands of international trade visitors that have pre-registered so far. With over 275 participating companies the number of exhibitors is approaching the level of pre Covid-19. A record high number of international flower growers are among them this year and therefore a great opportunity for buyers to source their flowers that are grown in all important flower producing countries of the world.

Chrysal with Sustainable Innovations at the IFTF and Trade Fair

This year, sustainability plays a central role at the IFTF in Vijfhuizen and Trade Fair in Aalsmeer. At Chrysal, sustainability is an integral part of who we are and how we work. We believe in a zero-impact flower industry and are committed to achieving this goal with our partners, so that future generations can also enjoy sustainable flowers. At this year’s fairs we will be placing the spotlight on two  new sustainable innovations.

Chrysal With New Innovations at the IFTF and Trade Fair

November 5, 2021 Chrysal International

This year we are introducing no less than 5 new innovations at the IFTF in Vijfhuizen and the Trade Fair in Aalsmeer; the new sustainable Arrive Alive® Eco, our bio-based flower food, Flower Gel, Liquid Sachet on String and Vident. Arrive Alive® Eco is an environmentally friendly and innovative flower wrap that preserves the condition of cut flowers during transport.